The members of Generation Y, also called digital natives or millennials, are living in a world that is fundamentally different from their parents’. The 'e-revolution' is entirely changing society’s external environment, global economy and structure and transitioning into a world that functions with and produces information exponentially. Accordingly, the world has seen massive changes to the way information is processed.
Whereas the Baby Boomers and Generation X (post World War II, 1945-1980) were trained to process and find information in a Cartesian and linear manner, Generation Y (post 1980) must select the most relevant information from countless resources available to them and understand how to use it in an efficient and effective manner.
Millennials adapt to ever changing global economy
The ‘’e-revolution’’, together with the continually expanding global economy and financial crises, repetitive corporate scandals, perceived greed and ecological challenges, have a tremendous impact on Generation Y’s behavior. Lack of trust in institutions coupled with a global and digitalized world have transformed and continue to transform millennials’ perspective of business and markets.
The Generation Y paradigm has caused some media to qualify them as individualistic, lazy, selfish, bored, disloyal and soft. This opinion is not shared by all, as the millennial generation has produced numerous business successes and examples of leadership, including Mark Zuckerberg (Facebook founder), Andrew Mason (Groupon founder), Chad Hurley (YouTube co-founder) and Stacy Bendet (Alice + Olivia founder).
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